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Hosting and Domain Names
A Domain Name is a unique name for your web site.
Choosing a hosting solution should include domain name
registration.
Your domain name should be easy to remember and easy to type.
What is a Domain Name?
A domain name is a unique name for a web site, like microsoft.com and
w3schools.com.
Domain names must be registered. When domain names are registered they are
added to a large domain name register, and information about your site -
including your internet IP address - is stored on a DNS server.
DNS stands for Domain Name Server. A DNS server is responsible for informing
all other computers on the Internet about your domain name and your site
address.
Registering a Domain
Domains can be registered from domain name registration companies such as
http://www.dotdnr.com.
These companies provide interfaces to search for available domain names and
they offer a variety of domain name extensions that can be registered at the same
time.
Domain Name Registration provides registration services for .com .net .org
.biz .info .us .nu .ws .cc and .tv domains.
Newer domain extensions such as .biz .info and .us have more choices
available as many of the popular domains have yet to be taken. While .com and
.net domains are well established and recognized, most popular domains with
these extensions are already registered.
Choosing Your Domain
Choosing a domain is a major step for any individual or organization.
While domains are being registered at a record, new domain extensions and
creative thinking still offer thousands of excellent choices. When selecting a
name it is important to consider the purpose of a domain name, which is to
provide people an easy way to reach your web site. The best domains have the
following characteristics:
Short - People don't like to type! The shorter your domain, the easier it is
to reach and the less are the chance the user will make a typographical error while
typing it.
Meaningful - A short domain is nothing without meaning,
34i4nh69.com is only 8 characters long but would not be easy to enter or
remember. Select a domain that relates to your site in a way that people will
understand.
Clear - Clarity is important when selecting a domain name. You should avoid
selecting a name that is difficult to spell or pronounce. Also, pay close
attention to how your domain sounds and how effectively it can be communicated
over the phone.
Exposure: Just like premium real-estate on the ground that gets the most
exposure, names that are short and easy to remember are an asset. In addition to
humans viewing your domain, you should consider search engines. Search engines
index your site and rank it for relevant against terms people search for online.
In order to maximum your sites exposure, consider to include a relevant search
term in your domain. Of course, this should only be considered if it still
maintains a short, clear and meaningful domain.
Sub Domains
Most people are unaware but they already use sub domains on a daily basis.
The famous "www" of the World Wide Web is the most common example of a sub
domain. Sub domains can be created on a DNS server and they don't need to be
registered with a domain registrar, of course, the original domain would need to
be registered before a sub domain could be created. Common examples of sub
domains used on the internet are http://store.apple.com and http://support.microsoft.com.
Sub domains can be requested from your web hosting provider or created by yourself
if you manage your own DNS server.
False Domain Names - Directory Listings
Some providers will offer you a unique name under their own name like:
www.theircompany.com/yourcompany/
This is not a real domain name, it is a directory - and you should try to
avoid it.
These URLs are not desirable, especially for companies. Try to avoid them if you
can afford to register a domain. Typically these are more commonly used for
personal sites and free sites provided by your ISP, you may have seen
www.theircompany.com/~username as a common address, this is just another way to
share a single domain and provide users their own address.
Open competition in
domain name registration has brought about a dramatic decrease in pricing so
domain sharing is far less common since people can register their own domains for
only $15 per year.
Expired Domains
Another source for domain registrations is expired domains. When you register
a domain, think of it as a rental, assuming there are no legal or trademark
issues with the domain name, you are free to use it as long as you continue to
pay the yearly fee (you can now also register in advance as many as 10 years).
Some people register domains as speculators, hoping that they can later sell
them, while others may have planned to use a domain and never had the time. The
result is that domains that were previously registered regularly become
available for registration again. You can see, and search through a list of
recently expired domains for free at
http://www.dotdnr.com.
If you wish to register an expired domain you pay the same fee as you would
for a new registration.
Use Your Domain Name
After you have chosen - and registered - your own domain name, make sure you
use it on all your web pages and on all your correspondence, like email and
traditional mail.
It is important to let other people be aware of your name, and to inform your
partners and customers about your web site.
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