Text Box: Summary:  How to Reach Different Audiences/Receivers Text Box: •        Know your PURPOSE clearly •        Analyze the audience Ø  audience type Ø  psychological/social/intellectual           factors =  appeals  [ tactics of Appeals ] Ø  choose proper method Ø  use the lists in the article   •        4 Categories of audiences   •        Can be analyzed as a INDIVIDUALS KNOWN or UNKNOWN; GROUP KNOWN or UNKNOWN     •        3 Methods of Message Organization Ø  direct Ø  indirect Ø  cost-benefit