APPEALS
(based on 4 human qualities)
A
sample of useful persuasion tactics
1) Self-Interest
– that means: What’s in it for me and my own benefit?
2) Reason –
This is logical thought, based on a system or process. In other words, this is based on common sense
and good thinking.
3) Emotion –
this is considered a weak one to use in business. Emotion should be used in conjunction with
Reason to be effective.
4) Ethics –
This is the use of Justice, Fairness and Truth.
MAIN MESSAGE
>>>>>>>>>>>>> Use these
appeals to persuade, to get a desired response from your audience, to make them
change their mind or
to do the thing you want.
SPECIFIC EXAMPLES: Saving Money,
Safety & Health, Kindness, Professionalism, Goodwill, Profits.