APPEALS (based on 4 human qualities)

A sample of useful persuasion tactics


1) Self-Interest – that means: What’s in it for me and my own benefit?


2) Reason – This is logical thought, based on a system or process.  In other words, this is based on common sense and good thinking.


3) Emotion – this is considered a weak one to use in business.  Emotion should be used in conjunction with Reason to be effective.


4) Ethics – This is the use of Justice, Fairness and Truth.


MAIN MESSAGE >>>>>>>>>>>>>     Use these appeals to persuade, to get a desired response from your audience, to make them change their mind  or to do the thing you want.


SPECIFIC EXAMPLES:  Saving Money, Safety & Health, Kindness, Professionalism, Goodwill, Profits.