Dissertation title “ Customer Intention as the Key to Successful CRM Implementations: Insights from an SEM Application”

Conference Attendances & Papers:
Attended the American Marketing Association 2004 Winter Educators’ Conferences at Stockdale, Arizona.
Al-Shuridah, Obaid and Siva Balasubramanian (2005), “Customer Intention As Key to Successful CRM Implementation” Marketing Science Conference-Informs, Goizueta Business School, Emory University, Atlanta.
Siva K. Balasubramanian, Obaid Al-Shuridah, "Antecedent and Consequences of Attitudes Against Spam". Marketing Science Conference- Informs, Katz Graduate School of Business, Pittsburgh, Pennsylvania, June 8-10, 2006.
Songpol Kulviwat, Gordon C. Bruner II, and Obaid Al-Shuridah, " The Role of Social Influence on Adoption of High Tech Innovations: The Moderating Effect of Public/Private Consumption". The American Marketing Association (AMA) Summer Educators Conference, Chicago, Illinois, August 4-7, 2006.

Working in Progress:
Al-Shuridah, Obaid and Siva K. Balasubramanian. “Evolving Attitudes toward Online Purchases: Evidence from Multiple Surveys,”.
Al-Shuridah, Obaid and Siva K. Balasubramanian. “Determinants of Customers' Intention to Engage in CRM Programs: The Case of Online Banking,"
Al-Shuridah, Obaid. "Factors Influencing Attitude and Intention to Use Internet Banking in Saudi Arabia," An ongoing project