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 Personal Information

As a young academic and researcher interested in online branding, I consider my 'footprint' on the web as a social/public responsibility and a branding tool that, as in the rest of my life, requires some disclosure about who I am, what I do and my background.

However, this homepage is a way of revealing myself but not to distance myself from direct or physical interaction with you. In this regard, feel free to contact me in the real world too.
 

WHO IS ROBERT?

Anyway, you can read details on my research, teaching, academic interests, background and experiences as you navigate through the various links provided. That notwithstanding, here is a brief summary about me:

Robert is currently an Assistant Professor of Marketing at the Department of Management and Marketing, College of Industrial Management (AACSB Accredited), King Fahd University of Petroleum & Minerals, Dhahran, Saudi Arabia. He received his Doctoral (2006), Master of Philosophy and Master of Science in Business Administration and Economics degrees with specialization in e-Commerce from Lulea University of Technology, Sweden. Earlier, he has concurrently obtained a bachelor degree in commerce (Hons) and diploma in education from University of Cape Coast, Ghana. Before embarking on postgraduate education, he has gained considerable industrial experience, having worked for companies in Ghana. As a Certified e-Commerce Consultant™ (CEC) and professional member (MCIM) of Chartered Institute of Marketing, UK, he consults in a private capacity to a limited number of clients in the areas of internet marketing, e-commerce, strategic marketing, and e-business adoption and deployment. In academe, he has previously taught at Ghana Institute of Management and Public Administration (GIMPA) Business School, Regent University College of Science and Technology, Ghana and University of Ghana Business School. Besides, he has been invited to deliver presentations at University of Hull Business School, UK; Halmstad University, Sweden; Burgundy School of Business within Ecole Supérieure de Commerce de Dijon, France; Rhodes University, South Africa; and Methodist University College, Ghana. His primary research interests span across brand management, destination marketing, online marketing, SMEs and e-commerce adoption in developing countries. Robert's current publications have appeared in international academic journals such as Tourism Management, Journal of African Business, Journal of Brand Management, Qualitative Market Research: An International Journal, South African Journal of Business Management, Journal of General Management, Journal of Internet Commerce, Journal of Marketing for Higher Education, Journal of Financial Services Marketing and Enterprise Information Systems amongst others. Further, he has presented papers at a number of both renowned international academic and practitioner conferences. He sits on editorial and review boards of some scholarly research journals in e-Commerce and Marketing. This wealth of experience enables him to share his unique perspectives with his students. Yet, he appreciates the opportunity to learn more each time in an ever-changing marketing landscape. 

I hope you will enjoy surfing through this homepage. However, if you have any comments please send to

Copy of Robert's CV

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