• Know
your PURPOSE clearly
• Analyze the audience
Ø audience type
Ø psychological/social/intellectual factors = appeals
[ tactics of Appeals ]
Ø choose proper method
Ø use the
lists in the article
• 4 Categories
of audiences
• Can be analyzed as a INDIVIDUALS KNOWN or UNKNOWN; GROUP KNOWN or UNKNOWN
• 3 Methods of Message Organization
Ø direct
Ø indirect
Ø cost-benefit
•