2002 by
Prentice Hall, Inc.
14-19
§Managing knowledge: repository of professional services documents, white papers, and presentations that can be analyzed to address clients’ needs rapidly
§Business intelligence: monitor hundreds
of markets for technology
shifts, emerging competitors,
and governmental regulations
§Organizing complex
information: can select relevant documents, cluster them into topics, and visualize the relationship among them
§Managing customer relationships: analyze
customer feedback, etc., to
establish customer policies and
procedures
Document
Mining (cont.)