2002 by
Prentice Hall, Inc.
12-8
Types
of DSS: Institutional
1.Institutional DSS: Intended for organizational support on a continuing basis,written using a DS language. Typically mainframe, now PC-based
A.For
Marketing Analysis (e.g., Ore-Ida): Support
three main tasks in decision-making process:
§Data retrieval - help manager answer “What has
happened?”
§Market analysis - answer question “Why did it
happen?”
§Modeling - helps manager answer “What will happen
if…?”