The Importance of IS Management

2002 by

Prentice Hall, Inc.

11-13

3. Rich Media

nThe newest computing platform: presenting electronic data and information in their most usable form

nCombination of time-based media (voice, animation, and video) and space-based media (text, graphics, and images)

nChoosing the right medium for the message

nMaking more than two trips to the car to unload the equipment