Copyright 2002 by
Prentice Hall, Inc.
A Trucking Company
Small trucking company in the refrigerated
carrier business, experienced 50% loss in market
$10M investment in IT to differentiate itself and
manage the company by information. Installed
satellite system and computer in each truck to be
in constant communication with customers.
Driver productivity increased by .5 hr./day
Improved load truck matching 1% deadhead
Customers willing to pay premium for ability to
communicate - unexpected revenue benefits.