Copyright 2002 by
Prentice Hall, Inc.
7-9
Case
Example: Monsanto
nInternational,
decentralized.
nVision:
nresponsive
to customer needs
nthinking
and acting from global perspective
ntaking
risks to enter new markets
ntreating
earth as a closed system -consumption
and contamination cannot be sustained
ncreating
a thriving environment for employees