The Importance of IS Management

Prentice Hall, Inc.

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6. Linkage Analysis Planning

nMap out your extended enterprise to include suppliers, buyers, and strategic partners.

•The enterprise’s success depends on the relationships among everyone involved.

•Some 70% of the final cost of goods and services is in their information content.

nPlan your electronic channels to deliver the information component of products and services.

•Create, distribute, and present information and knowledge as part of a product or service or as an ancillary good.