Copyright 2002 by
Prentice Hall, Inc.
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5. E-Business Value Matrix
nMatrix has 2 axes and 4 quadrants.  Horizontal axis is the newness of the idea in the IT project and the vertical axis is the criticality of the project to the business.
nNew fundamentals:  Low-Low=provide a fundamentally new way of working in overhead areas, not business critical areas
nOperational excellence: High in criticality to business-Low in newness of idea=medium risk because they may involve reengineering work processes
nRational experimentation: Low in criticality to business-High in newness of idea=test new technologies and ideas
nBreakthrough strategy: High-High=potentially have a huge impact on the company