Copyright 2002 by
Prentice Hall, Inc.
4-9
4. Value Chain Analysis
Five primary
activities that form the sequence of the value chain:
1Inbound logistics: receiving and handling
inputs
2Operations: converting inputs to the product/service
3Outbound logistics: collect, store, and
distribute the
product/service to buyers
4Marketing and sales: the means/incentives
for buyers to
buy the product/service
5Service: enhancements/maintenance of the value of the product/service