Copyright 2002 by
Prentice Hall, Inc.
3-8
2. Looking Outward:
Business-to-Consumer
§Redesigning Relationships with Business Partners
§E-business allows:
§“disintermediation”: bypassing intermediaries by directly linking customers to the manufacturer.
§the development of “virtual organizations,” where a firm does not own parts of the value chain, but rather controls the coordination of other firms to appear as a single firm.