Copyright 2002 by
Prentice Hall, Inc.
3-8
2. Looking Outward:
Business-to-Consumer
Business-to-Consumer
§Redesigning
Relationships with Business Partners
§E-business
allows:
§“disintermediation”:
bypassing intermediaries by
directly linking customers
to the manufacturer.
§the
development of “virtual organizations,” where a firm does not own parts of the value chain, but rather controls the coordination of other firms to appear as a single firm.