Copyright 2002 by
Prentice Hall, Inc.
3-7
2. Looking Outward:
Business-to-Consumer
Business-to-Consumer
§The
E-Business Model
§Redefining
Customer Value
§“Demanding
on-demand”: reduces the time it takes to respond to customer
requests
§Convenience:
allows gathering and managing customer information
§Access to a
wide range of competitive prices and sellers for products