The Importance of IS Management

Prentice Hall, Inc.

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Introduction

n“Strategic use” of IT is defined as “having a significant, long-term impact on a firm’s growth rate, industry, and revenue.”

nHistorically, the strategic use of IT has followed an evolution from improving internal processes and structures of a firm, to improving the products, services, and relationships with its customers, and then with its partners.

nThese evolution stages are characterized as:

nLooking inward

nLooking outward

nLooking across