Copyright 2002 by
Prentice Hall, Inc.
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Introduction
n“Strategic use” of IT is defined as “having a significant, long-term impact on a firm’s growth rate, industry, and revenue.”
nHistorically, the strategic use of IT has followed an evolution from improving internal processes and structures of a firm, to improving the products, services, and relationships with its customers, and then with its partners.
nThese evolution stages are characterized as:
nLooking inward
nLooking outward
nLooking across