Copyright 2002 by
Prentice Hall, Inc.
Once you have a vision, you need to sell that idea to
Selling an idea requires understanding the marketplace,
meaning, what potential customers
rather than what
Listening is actually a potent form of selling.
Often, personal relationships are the key to successfully
selling an idea because people like to do business with
people they know and trust.
Keep your customers informed.
Customer care is
important in selling products or ideas.
4.7 Create a Vision of the Future and Sell It:
Selling a Vision