Copyright 2002 by
Prentice Hall, Inc.
2-31
Once
you have a vision, you need to sell that idea to others.
§ Selling an
idea requires understanding the marketplace, meaning, what potential customers want
rather than what they should have.
§ Listening is actually a potent
form of selling.
§ Often,
personal relationships are the key to successfully selling an idea because people like to do business
with people they know and
trust.
§ Keep your
customers informed. Customer care is important
in selling products or ideas.
4.7 Create a Vision of the Future and Sell It: Selling
a Vision