Copyright 2002 by
Prentice Hall, Inc.
2-30
§At a conference, attendees offered the
following ideas on possible shifts that could change the way we live:
§Decline in the growth of cities
§Holograms to replace travel
§Small is better than big
§Personalized products (a market of
one)
§Portable and personal two-way
communication
§Small but powerful batteries
§Manufacturing in outer space
§A powerful shift from a manufacturing
base to a knowledge base
§Deterring the aging process
4.6 Create a Vision of the Future and Sell It: Scouting
the Future