Copyright 2002 by
Prentice Hall, Inc.
2-27
§ Explore the present and think about how it might be improved.
§ A second approach to create a vision is to “scout” the future.
§ Look at the trends that appear likely to continue as well as changes that might disrupt the current trends.
§ Examples are the Internet, handheld devices, etc.
4.4 Create a Vision of the Future and Sell It: Getting A Vision