Copyright 2002 by
Prentice Hall, Inc.
2-24
4.1
Create a Vision of the Future and Sell It:
What is a Vision?
§It is a statement of how someone wants the future to be or believes it will be.
§Beath and Ives present several corporate visions:
§Otis Elevator
§USAA, an insurance company for current and retired military officers
§Rittenhouse Homes
§Fidelity Investments