Copyright 2002 by
Prentice Hall, Inc.
2-23
4. Create
a Vision of the Future and Sell It
§ IS executives are no longer reactive,
providing only
support.
§ They manage some of the most important tools for influencing the firm’s
future.
§ They are becoming more “proactive” by helping to create a vision of the firm’s
future and its use of IT and selling those ideas to others.