In NCB Program for Marketing, a student who looking to be an employee in NCB or in bank industry needs to select two of the following elective courses:

 

Ø   FIN 435 Real Estate  Management

Ø   FIN 420 Investment

Ø   FIN 430 Risk Management & Insurance

Ø   ECON 415 Public Finance

Ø   ECON 410 International Economics

 

In addition, he needs also to study the following subjects in:

 

Ø   MKT 410 Consumer Behavior

Ø   MKT 330  Advertising and Sales Promotion.

Ø   MKT 345 Marketing Research

Ø   MKT 375 Services Marketing

 

 

 

 

MKT 345

Marketing Research

 

In this course, students need to study one of the following subjects:

Ø     

 

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MKT 410

         Consumer Behavior

 

In this course, students need to study one of the following subjects:

 

1-     How could NCB select its target market & develop marketing programs for CREDIT SERVICES by understanding consumer behaviors?

 

2-     What is the influence of culture on Islamic Products & Service of NCB?

 

3-     How could NCB promote of NCB Internet Banking Service for KFUPM faculty members by understanding social-group influences on consumer behaviors?

 

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MKT 330

Advertising and Sales Promotion

 

 

 

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FIN 435

Real Estate  Management

 

In this course, students need to study one of the following subjects:

 

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      A

 

 

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