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Course Code
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IM-MGT-01-2001-2002
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Course Title
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Customer Care (Customer
for Life)
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Duration
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3 days
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Start Date
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Mar. 4, 2002
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Timing
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8:00 AM-4:00 PM
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Language
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English
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Coordinator
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Dr. Obaid Saad Al-Abdali
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E-mail
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alabdali@kfupm.edu.sa
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Contact At
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Tel. 860-2130/2363
Fax 860-2544
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Course Fee
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SR. 3000
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Instructors
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Dr. Obaid Saad Al-Abdali
& Dr. Aimen Maghrabi
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DESCRIPTION:
With the fight for market share fiercer than ever, it is
increasing difficulty to offer that extra something that sets you apart from
competition. It costs you six times as much to attract a new customer as to
keep an old one. Building longer customer relation is the key for success.
This case will shed some light on customer service in the Saudi Arabian
market. Teaching will be a mix of lectures, case studies and role-playing.
WHO SHOULD ATTEND:
All managers of customer service departments and anyone
dealing with customers. This short course will be of benefit to banks,
airlines, hotels, insurance companies and others.
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