Career Titles áá Major Skills     Web Sites

"I would give the woman a sample of whatever she did not buy as a gift.  It might be a few teaspoonfuls of powder in a wax envelope.  I just knew, even though I had not yet named the technique, that a gift with a purchase was very appealing."  Estee Lauder

"Advertisements contain the only truths to be relied on in a newspaper."  Thomas Jefferson

Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives.  (American Marketing Association)

Many occupations today require a college educated individual who can write and speak well, solve problems, learn new information quickly and work well with others on a team.  This means that college graduates use their education in a wide variety of fields, and your future career may relate as much to your personal career interests, work values and transferable skills as your specific academic major.  However, the following list contains a representative sample of job titles of former graduates with an Marketing major.  Use this as an idea list, and remember that it represents some, but certainly not all, of the careers you might consider.
Students obtaining employment immediately upon graduation are usually those with the best college records and a willingness to relocate to find a job.  Some of these jobs also require education beyond a bachelors' degree.


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Related Career Titles for Marketing Majors: 

*Account Representative

*Credit/Loan Administrator

*International Marketer

*Product Manager

*Advertising Executive

*Customer Serviceá Manager

*Internet Marketing Specialist

*Promotions Director

*Art Director

*Development Officer

*Inventory Control Specialist

*Property Manager

*Bank Officer

*Direct Mail Specialist


*Public Relations Manager

*Brand Manager

*Distribution Manager

*Management Trainee

*Research Analyst


*District Sales Manager

*Market Representative

*Retail Manager

*Circulation Manager

*Employment Agency Counselor

*Market Research Interviewer

*Sales Agent

*Claims Adjuster/Examiner

*Financial Planner

*Marketing Field Coordinator

*Sales Manager

*Commercial Artist

*Franchise Specialist

*Marketing Planner

*Specialty Advertising Distributor

*Comparison Shopper


*Marketing Researcher

*Telecommunications Director


*Government Administrator

*Media Buyer/Analyst

*Telemarketing Representative

*Consumer Affairs Specialist

*Grant Writer

*Merchandising Manager

*Television Shopping Channel Coordinator

*Consumer Credit/Loan Officer

*Import/Export Manager

*Non-Profit Organization Manager

*Traffic Coordinator


*Inside Salesperson

*Packaging Specialist

*Urban/Regional Planner

*Credit Manager

*Insurance Agent

*Product Analyst

*Wholesale Salesperson


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Related Major Skills:

ááá á

bulletReading comprehension

bulletActive listening

bulletExcellent writing skills

bulletCritical thinking

bulletActive learning

bulletMonitoring skills

bulletAnalyze and interpret data

bulletManage & direct people/programs

bulletFormulate program policies

bulletHire and supervise staff

bulletSell products or services

bulletResearch business problems

bulletPlan work tasks

bulletPlan & administer budgets

bulletPrepare status reports

bulletGood communication skills

bulletLearning strategies

bulletNegotiate staff policies/disputes

bulletDevelop solutions






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Related Web Sites:



Job Listings:



UNCW CareerConnections 

Job Listings 

Marketing Jobs 

Marketing & Sales Jobs Page

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Career Planning & Information:

Careers in Marketing 

Economists and Marketing Research Analysts (Occupational Outlook Handbook)

Guide to Careers in Marketing

So You're Thinking About a Marketing Career

Business Job Finder:  Explore Business Careers

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Organizations & Associations:

American Marketing Association

Advertising Age

The Ad Council

Miscellaneous Information: 

DDB Interactive

International Marketing and Trade Sites

Business links from University of Denver Career Center

UNCW Cameron School of Business

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Flowchart: Alternate Process: The University of North Carolina at Wilmington