Source: http://www.careers-in-marketing.com
Market
Research: Overview
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Market researchers figure out what drives people to buy
Cheerios, Chevrolets and Chimichangas. Market researchers are applied consumer
behaviouralists, combining quantitative data with their understanding of
how markets work to better promote a product. Market researchers use tools
such as statistical analysis packages, surveys, focus groups and new
product tests to help achieve success for a product. Work as a market
researcher is both interesting and potentially lucrative. The field is
booming and with ever-improving data from places such as supermarket
scanners and the web, there is no doubt that this field has a bright future.
Best Resources on Market Research Careers
Source:
http://www.careers-in-marketing.com/
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