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By focusing on Consumer Behavior, MKT students could
complete their CO-OP programs in XY Bank by focusing on one of the
following programs:
1- How could XY Bank
select its target market & develop marketing programs for CREDIT
SERVICES by understanding consumer behaviors?
2- What is the influence
of culture on Islamic Products & Service of XY Bank?
3-
How could XY Bank promote of XY Internet Banking Service for KFUPM faculty members by
understanding social-group influences on consumer behaviors?
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