Marketing

Courses offering in term 071 ( September 2007) :

MKT 301	Principles of Marketing	(3-0-3)
The basic principles of marketing are introduced. Material covered includes marketing’s role in society and the firm, marketing concept, market segmentation and target marketing, market measurement, and the elements of the marketing mix, including product planning, physical distribution, promotion, personal selling, mass selling, and price setting.
Prerequisite:	ECON 202

MKT 320	Sales Management	(3-0-3)
Fundamentals of personal-selling and sales management are introduced. Formulating sales program objectives, establishing a sales organization, assigning sales territories and sales quotas, and its implementation through personnel selection, training, motivation, and compensation are extensively covered. Understanding buying behavior and selling role in marketing strategy. Computerized models of evaluation and control for the sales program are introduced.
Prerequisite:	MKT 301

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MKT 330	Advertising and Sales Promotion	(3-0-3)
The role of advertising and sales promotion in the marketing program is thoroughly examined. Discussions center on the communication process and consumer decision-making. Other topics covered include organization of advertising activities, determination of objectives and budgets, creation of the message, selection of media, and evaluation and control of the advertising and sales promotion efforts.
Prerequisite:	MKT 301

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MKT 340	Retail Management	(3-0-3)
A comprehensive examination of retail operations planning, buyer behavior, and Facilities planning. The course covers store location, store design and layout, staffing, merchandise planning and control, pricing and promotion, credit and other services, and financial management of the retail enterprises.
Prerequisite:	MKT 301
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MKT 345	Marketing Research	(3-0-3)
An introduction to the principles and applications of marketing research. The role of marketing research, types of research, and the research process are thoroughly examined. Types of data, research designs, sampling methods, questionnaire design, field work, basic data analysis, and effective presentation of findings are extensively discussed. Computer assisted interviewing, sampling and analysis are emphasized. It includes an empirical market research project.
Prerequisites:	MKT 301, OM 202

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MKT 351	Marketing Cooperative Work	(0-0-9)
Twenty-eight weeks of practical training in marketing or in a related area in a selected organization. The training program must be approved and the student's progress during his coop period must be monitored. The student is expected to write a coop report under the supervision of a faculty member in accordance with university regulations.
Prerequisite:	Senior Standing

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MKT 375	Services Marketing	(3-0-3)
It focuses on the process of planning, organizing, and implementing the marketing effort in service organizations. It includes a detailed discussion of the distinctive aspects of services marketing, the development of a framework for understanding and positioning service organization in the marketplace, and the management of demand and customer mix of service organizations.
Prerequisite:	MKT 301

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MKT 400	Industrial Marketing	(3-0-3)
A systematic discussion of the strategic factors to be considered in the marketing of trial and technical goods and services. In-depth examinations of industrial markets, complex nature of industrial buying behavior, methods of industrial market research. and developing industrial marketing strategy are provided. In addition, roles of product strategy, personal selling, promotion, distribution, and pricing strategies in industrial marketing are examined.
Prerequisite:	MKT 301

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MKT 410	Consumer Behavior	(3-0-3)
An introduction to the principal concepts in consumer behavior and consumer decision-making. A thorough examination is made of such conventional areas and topics in consumer behavior as needs and motivation, personality, consumer psychographics, perception, learning, attitudes, and values. The consumer's decision-making process is covered. Other factors which influence consumer behavior such as reference groups, family, social class, and culture are discussed.
Prerequisite:	MKT 301

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MKT 420	International Marketing	(3-0-3)
The process of identifying consumer needs and preferences across international boundaries and matching the abilities of the enterprise to serve these needs through adaptation strategies. A systematic study of the cultural, societal, political, legal, and economic environments of planned target markets. Marketing strategy planning for an effective program in international marketing for product, price, promotion, and distribution decisions are rigorously covered.
Prerequisite:	MKT 301

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MKT 450	Marketing Management	(3-0-3)
Analytical integration of tools, factors, and concepts used by marketing management in analyzing, planning, establishing strategies and policies, and solving marketing problems. Other material covered includes strategies and approaches necessary for sound marketing management decisions in the price, promotion, demand management, distribution channels, and product development activities of profit and non-profit organizations.
Prerequisite:	MKT 301

All Marketing Courses (Undergraduate Program )

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( Graduate Program )

Courses offering in term 071 ( September 2007) :

MKT 501 Principles of Marketing

The principles of marketing to include marketing’s role in society and the firm, the marketing concept, market segmentation, and target marketing. Emphasis on buyer behavior, market measurement, and elements of the marketing mix.

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MKT 512 Applied Marketing Research

Application of research methods for enhancing managerial decision-making in marketing. Includes use of multivariate research methodology and computer software specific to marketing problems in customer analysis, market segmentation, market forecasting, product positioning and attribute preference research.

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MKT 513 Strategic Marketing

Applications of concepts, tools, and processes in marketing decision-making. Analysis of strategic marketing opportunities and problems. Planning, developing and implementation of customer-driven strategies.

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MKT 520 International Marketing

Developing skills, knowledge, and cultural sensitivity necessary to market successfully in an international environment. Critical discussion of contemporary international marketing issues, analyzing marketing opportunities within a global context, evaluating market entry strategies, and developing and assessing international product, pricing, promotional, distribution and purchasing strategies.

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MKT 521 Buyer Behavior

Study of decision processes and behavior of individuals and organizations as they relate to the purchase and consumption of goods and services. Consideration of concepts and theories of the behavioral sciences, research methods, and applications in marketing management.

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MKT 523 Marketing Communication

Analysis of the marketing communications process as it relates to the design and implementation of persuasive communications with current and potential customers. Consideration of the full range of contacts between organizations and markets, message and media factors, and program performance evaluation.

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MKT 525 Marketing Channels Management

Analysis of the dynamics of marketing channel relationships among firms working together to deliver goods and services to markets. Consideration of problems, opportunities, and managerial requirements of building and maintaining supply chain relationships with other firms consistent with marketing strategy.

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MKT 526 Services Marketing

Analysis of the distinctive aspects of services as they relate to planning, organizing and implementing marketing strategies. Consideration of demand management, customer portfolios, and frameworks to understand and position services in competitive markets.

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MKT 592 Independent Research in Marketing

A research proposal must be submitted in writing by the student and be approved by the supervising faculty member and the MBA Chairman prior to registration. The student is required to conduct a research study in the area of marketing that is business related and adheres to all elements of sound business research. The study methods and findings must be presented orally and in writing in a manner that is consistent with acceptable standards of research communication.

All Marketing Courses ( Graduate Program )