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Industrial Marketing   MKT 400

 Syllabus (992)

Course Description/Objectives:

This course is designed to provide you with an introduction to the principles of industrial marketing in contrast to consumer goods marketing. Students are introduced to the scope of industrial marketing including manufacturing, institutional, reseller and government markets. We will show how firms develop marketing strategies to take advantage of opportunities in these unique markets.

Internet access

As we approach the 21st century, it is becoming more and more important that you familiarize yourself with how to plug into the information super highway. The ability to communicate with others electronically is necessary regardless of your major. Today, computer literacy is just as important as skills in reading, writing and arithmetic. To help you develop these skills, every student is required to have an access to the Internet. The university is providing each student with an Internet account. Please call the ITC to activate your account

We will use the email to achieve the following:

1. Send messages or documents to a specific person in class or send a message to the entire class.

2. Send messages to me concerning any questions that you may have about grading, assignments, attendance, class material, etc.

3. Receive announcements from me concerning exams, events/meetings, and whether or not class will be held on a given day, etc.

Apart from sending E-mail, I strongly encourage you to experiment with the Internet to get a sense for what is out there.

I will not assume responsibility for any technical difficulties.

Feedback:

I encourage all your feedback. If you have any questions or concerns about course content, teaching, grading or any suggestions for improvement in the above areas, please do not hesitate to discuss them with me.

Class Policy:

A.        Late arrival in the classroom and absence from class represents a failure to meet your responsibilities. Attendance will be taken during the class. Absence from more than two of the class meetings will result in a reduction in grade for each class missed beginning with the third absence. If you are absent from class, you are still responsible for the material covered and any announcements made by me. In other words, each class meeting should be treated as a professional meeting.

B. Any written assignment, which is not submitted at the specified time, will receive a grade of "F".

C. The completion of reading assignments, and the comprehension of material presented in class may also be evaluated through your class participation. Failure to participate may result in a substantial reduction in grade.

D. Written work must be prepared in a professional manner. It is to be clearly written, with proper grammatical construction and correct spelling. All written work must be typed - preferably on a microcomputer. Work, which is not presented in a professional manner, will be returned as unacceptable.

E. Any students caught cheating on exams or other course assignments will immediately receive a grade of "F" for the course. Those who attempt to represent the work of others as their own (plagiarism) will also receive an "F" for the course.  And the matter will be brought to the university attention.

F. If you choose to withdraw from the class, you must do so by the date indicated by the university classes.

E. Make-up exams will be provided if I am given either advance notice of the absence (with a substantive reason). But no make up quizzes or assignments.

Please note that this schedule is based on weeks!

Grading and Grades

This semester, your final grade will be based on the following components:

Textbook and reading:  Industrial marketing, By Reeder, Brierty and Reeder. Second Edition, 1991

Recommended Reading:

I strongly recommend you to visit the following Internet sites: