Consumer Behavior MKT 410

Summer 973



This class will be taught by Dr. Obaid Saad Alabdali

Management and Marketing department

Office: Building 24  Room 272-1

Tel: 860- 2363



Office hours:

S UMTW   8:00-9:00 AM and 10:30AM 12:00 Noon


You are welcome to see me during my office hours. I will be glad to meet you outside my office hours as long as you let me know in advance by calling me. Of course you can send me an email message any time. I read my mail regularly and respond to your message as  I can.

Course objectives:

This course will presents the major theoretical approaches to consumer behavior and will show you the consumer behavior concepts and models can be used to design and maintain effective marketing strategies.  

Participation and Attendance

Class participation does not mean attendance. Points are awarded only for raising questions, providing answers and contributing to meaningful class discussion. Please come to class prepared. Attendance is very important and it is required. It will be very difficult for a student to do very well without attending class. Sleeping, talking with others or doing other course work during class will NOT be tolerated. Please do not come to the class late. If you are late for any reason please do not come to the class. Absence will be easily noticed. Also, I assure you it will be abundantly clear to me and your peers if you come in to class without having prepared.  I expect of a lot of active participation in class discussion. The university role regarding absence will be strictly follow. And after the two unexcused absences there will be  .5 point will be deducted from the final grade..



Q.        I need to get an A+ in this course. Is there anything I can do?

                      Grades are not assigned randomly but are solely based on your overall performance in the course. So if you want to get an A+, it is basically up to you. In other words, if you earn an A+, you will get an A+ in the course. Otherwise, there is nothing anybody can do.


Q.        Is there an extra credit?

                      There may be opportunities to receive extra credit by participating in survey, experiment, etc. Details will be provided if such opportunities arise.

 Q.                Is there a curve?

                       The final grade will be flexible standard. meaning that 58, 68.78.and 87 might be pushed to the next grade. Depend on the overall performance.


Other policies, the course syllabus may be altered and or modified during the semester. Such changes are announced in the class. You are responsible  for these changes. If you miss class, get this information and any handout from a classmate or the instructor. 


Textbook and reading

J. P. Peter and Olson, J.C. Consumer Behavior and Marketing  Strategy, 4th Edition, 1996, Richard D. Irwin.


Recommended Reading:

I strongly recommend you to go to the library and read.


Grading and Grades

This semester, your final grade will be based on the following components:


% of Grade

First Major


Second major




Class, projects participation, homework, quizzes, etc.



Class Rules

On Cheating and Ethics

My level of tolerance for any kind of cheating is extremely low. If I caught anyone cheating or trying to cheat during exam or quizzes, he will automatically get an F in the course. And the matter will be brought to the University attention. During examination, do not even Glance at your neighbor's exam. If you need to stare in order to think or concentrate, stare Only at the ceiling.


On Make- Up Exam and Quizzes

The class policy is NO  rescheduling of exams, quizzes, or late assignment. Since the date are firm, please schedule your study time, trips, parties or other activities accordingly. Genuine and unexpected problems will be discussed in individual cases.


Final Exam to be announced. 



Each of you who does not now have a computer account foe Email will need to get a computer account to learn how to use email. Do not use your brother, friends or anyone else.


We will have several unannounced quizzes during this semester to ensure that all students are faithfully keeping up with reading assignment  and lecture notes. No make up quizzes will be given. If you do not present an approved excuse, you will receive a grade of 0 on that quiz.



Throughout the course, I will assign short projects intended to illustrate important concept and procedures.

 Your responsibility is to read this syllabus . It is your guide to policies regarding this course.








Week 1

Sun 28 June

Chapter 1 and 2


Week 2

Sat 4 July

Chapter 3 and 4 and 5


Week 3

Sat 11July

Chapter 6 and 7



Monday 13 July

First major exam : Ch 1-6

Building 10: 7-9 PM

Week 4

Sat 18 July

Chapter 8 and 10


Week 5

Sat 25 July

Chapter 11 and 12


Week 6

Sat 1 August

Chapter 13 and 14



Monday 3 August

Second major exam : chapter 7-12

Building 10 : 7-9PM


Week 7

Sat 8 August

Chapter 15 and 16 and 17



Thursday 13 August



Week 8

Sat  15 August

Chapter 18 and 19 and 20



17 August

Last day for classes




I wish the very best and work smart