MKT 330 Advertising and Sales Promotion
Syllabus
Course objectives:
Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. The course will introduce students to the fast-changing field of advertising and promotion.
Participation and Attendance
Class participation does not mean attendance. Points are awarded only for raising questions, providing answers and contributing to meaningful class discussion. Please come to class prepared. Attendance is very important and it is required. It will be very difficult for a student to do very well without attending class. Sleeping, talking with others or doing other course work during class will NOT be tolerated. Absence will be easily noticed. Also, I assure you it will be abundantly clear to me and your peers if you come in to class without having prepared. I expect of a lot of active participation in class discussion. Please do not come to the class late. If you are late for any reason please do not come to the class. The university rule regarding absences will be followed.
ANSWER TO FREQUENTLY ASKED QUESTIONS
Q. I need to get an A+ in this course. Is there anything I can do?
A. Grades are not assigned randomly but are solely based on your overall performance in the course. So if you want to get an A+, it is basically up to you. In other words, if you earn an A+, you will get an A+ in the course. Otherwise, there is nothing anybody can do.
Q. Is there extra credit?
A. There may be opportunities to receive extra credit by participating in survey, experiment, etc. Details will be provided if such opportunities arise.
Q. Is there a curve?
A. The final grade will be flexible standard. Meaning that 58, 68.78.and 87 might be pushed to the next grade. Depend on the overall performance.
Other policies, the course syllabus may be altered and or modified during the semester. Such change are announced in the class. You are responsible for these changes. If you miss class, get this information and any handout from a classmate or the instructor.
Textbook and reading: Advertising : Its role in modern marketing, By Krugman and others; Eight Edition, 1994.
Grading and Grades
This semester, your final grade will be based on the following components:
|
Component |
% of Grade |
|
First Major |
20 |
|
Second major |
25 |
|
Final |
30 |
|
Case studies, presentation, |
10 |
|
Other, class participation, homework, quizzes, email assignment, etc. |
15 |
Class Rules
On Cheating and Ethics
My level of tolerance for any kind of cheating is extremely low. If I caught anyone cheating or trying to cheat during exam or quizzes, he will automatically get an F in the course. And the matter will be brought to the University attention. During examination, do not even glance at your neighbor's exam. If you need to stare in order to think or concentrate, stare only at the ceiling.
On Make- Up Exam and Quizzes
The class policy is NO rescheduling of exams, quizzes, or late assignment. Since the dates are firm, please schedule your study time, trips, parties or other activities accordingly. Genuine and unexpected problems will be discussed in individual cases.
Final Exam to be announced.
Each of you who does not now have a computer account for Email will need to get a computer account to learn how to use email. Do not use your brother, friends or anyone else.
Quizzes
We will have several unannounced quizzes during this semester to ensure that all students are faithfully keeping up with reading assignment and lecture notes. No make up quizzes will be given. If you do not present an approved excuse, you will receive a grade of 0 on that quiz.
Your responsibility is to read this syllabus . It is your guide to policies regarding this course.