Delivering the
12 minute
Talk


Structure

Organize your talk along the following lines:

Tell the audience what your talk is about and where you aim to take them.
Introduce the subject by posing the problem you are to address in the context of what is already known.
Describe your approach and methods minimally -- if you can assume knowledge of the audience, assume it to be already given. This section may be longer if you are presenting a research proposal.
Present the results, focussing on no more than three key ideas. Bring each idea to closure. This section may be shorter if you are presenting a research proposal.
Discuss the implications of the results for management or the discipline of study.

Some good advice: A noted speaker was asked his secret of success. "First," he said, "you write an exciting opening that will draw the attention of everyone in the room. Then you compose a dramatic summary and closing words that will leave the audience spellbound. Then," he advised, "you put them as close together as possible."

Criteria for success

A talk will be considered successful if

the talk does not exceed the allotted time of twelve minutes.
the subject is well introduced with the scope set and the objectives clearly stated.
the talk is focussed on no more than three major points with supporting data and argument.
there is minimal information provided on materials and methods, unless the talk is methodological or a research proposal.
the implications for the discipline of study or in application are clearly stated.
the talk, and each of the sentinent ideas, are brought successfully to closure -- the audience is not left hanging or thinking "so what"?
textual overheads/slides do not exceed 12 in number.
overheads/slides are clearly legible from the rear of the room by the most myopic, and are free of unnecessary detail or excessive content.
the talk is presented in a clear voice, audible from the back of the room and relatively free from, uh, vocal faults.
the speaker is clearly enthused by his or her topic.
questions are addressed without evasion and answers demonstrate deep understanding of the research topic and key issues that relate to it.

Errors of logic, though devastating in extreme cases, are not to be considered faults of the presentation. Constructive criticism during or following a talk is to be welcomed. Indeed it should be actively encouraged by exposing the weak points of your research to criticism and suggestion.

23-JAN-95

General Index


ENDE