Highlighting Example 2

Ideas which are buried within sentences or paragraphs stand out when targeted with graphic highlighting.  Readers will understand your message more easily.

Without Highlighting

Kingston attracts upscale customers by featuring quality fashions, personalized service, and a generous return policy.

With Highlighting

Using Letters

Kingston attracts upscale customers by featuring (a) quality fashions, (b) personalized service, and (c) a generous return policy.

Using Bullets

Kingston attracts upscale customers by featuring the following:

·        Quality fashions

·        Personalized service

·        Generous return policy

Using Numbers

Kingston attracts upscale customers by featuring the following:

1.     Quality fashions

2.     Personalized service

3.     Generous return policy