Establish your credibility as the presenter

 

Receivers must believe and feel that the sender is . . . 

  • trustworthy
  • an expert about the topic
  • believable
  • knowledgeable
  • worthy of respect   
  • dynamic, lively and forceful
  • reliable and skilled

 

Fulfilling the Purpose

A sender with these qualities is more likely to fulfill his purpose, because his level of Credibility is high.

EXAMPLE
If a Sender wants to INFORM about "The Health Dangers of Cigarette Smoking," he must be an expert about the topic, knowledgeable, and believable if he is to have a high level of CREDIBILITY. If he is not an expert, the audience will not be willing to accept his information as true and reliable. As a result, the Sender's Credibility level will be low.

 

INCREASE YOUR OWN CREDIBILITY

"I am a student, not an expert," you say? Well, you can increase your level of Credibility by referring to ...

·         an expert

·         research

·         a book, magazine

·         internet site

·         statistics

as your official source of information to support your own ideas.