APPEALS (based on 4 human qualities)
A sample of useful persuasion tactics
1) Self-Interest – that means: What’s in it for me and my own benefit?
2) Reason – This is logical thought, based on a system or process. In other words, this is based on common sense and good thinking.
3) Emotion – this is considered a weak one to use in business. Emotion should be used in conjunction with Reason to be effective.
4) Ethics – This is the use of Justice, Fairness and Truth.
MAIN MESSAGE >>>>>>>>>>>>> Use these appeals to persuade, to get a desired response from your audience, to make them change their mind or to do the thing you want.
SPECIFIC EXAMPLES: Saving Money, Safety & Health, Kindness, Professionalism, Goodwill, Profits.
16 WAYS LIST