nSmall trucking company in the refrigerated carrier business, experienced 50% loss in market share
n$10M investment in IT to differentiate itself and manage the company by information. Installed satellite system and computer in each truck to be in constant communication with customers.
nMeasures:
nDriver productivity increased by .5 hr./day
nImproved load truck matching 1% deadhead time
nCustomers willing to pay premium for ability to communicate - unexpected revenue benefits.