Copyright 2002 by
Prentice Hall, Inc.
Map out your extended enterprise to include
suppliers, buyers, and strategic partners.
The enterprise’s success depends on the
relationships among everyone involved.
Some 70% of the final cost of goods and
services is in their information content.
Plan your electronic channels to deliver the
information component of products and
Create, distribute, and present
information and knowledge as part of a
product or service or as an ancillary