Copyright 2002 by
Prentice Hall, Inc.
Explore the present and think about how it
might be improved.
A second approach to create a vision is to
“scout” the future.
Look at the trends that appear likely to
continue as well as changes that might
disrupt the current trends.
Examples are the Internet, handheld
4.4 Create a Vision of the Future and Sell
It: Getting A Vision