King Fahd University of Petroleum & Minerals

College of Industrial Management

Executive MBA Program

MIS 562 - Electronic Business Strategy

Second Semester 2005-2006 (052)

 

Instructors:        Ibrahim Al-Jabri   imjabri@kfupm.edu.sa

Rick Watson        rwatson@terry.uga.edu

 

Objectives:

On completion of this course you will:

1. understand the impact of electronic commerce on the economy, business, and strategy

2. be able develop an electronic commerce strategy for an organization

3. conjecture intelligently on the organizational impacts of future directions in electronic commerce

 

Textbook:

Dave Chaffey (2004). E-business and E-commerce Management: strategy, implementation and practice, 2nd edition, ISBN: 0-273-68378-0, Prentice Hall.

 

Class success:

The success of this class is highly dependent on a careful reading of all cases so that we get maximum value from the class’ analysis of a case.

 

Class Schedule (Dr. Al-Jabri)

Period

 

Activity

 

 

 

 

March 30

8 –11:45

Lecture 1: E-business and E-commerce (chapter 1)

Lecture 2: E-commerce Fundamentals (chapter 2)

Case 1: Learning from the dot-coms (case 2.3, pp. 61-63)

11:45-1:00

Duhr Prayer & Lunch Break

1:00-3:30

Lecture 3: E-business Strategy (chapter 5)

Case 2: Setting the internet revenue contribution at Sandvik Steel (case 5.2, pp. 215-216)

 

 

 

 

April 27

8 –11:45

Lecture 4: Supply Chain Management (chapter 6)

Lecture 5: E-procurement (chapter 7)

Case 3: Cambridge Consultants reduce costs through e-procurement (case 7.1, pp. 294-295)

11:45-1:00

Duhr Prayer & Lunch Break

1:00-3:30

Lecture 6: Customer Relationship Management (chapter 9)

Case 4: Boots use CRM technology to get closer to their customers (case 9.1, pp. 413-416)

Strategy report presentations.

  

Class Schedule (Dr. Watson)

Period

 

Activity

May 24

8 –11:45

Lecture 1: Organizational goals and information systems

Lecture 2: Designing the net-enhanced organization (OO strategy)

Case 1: Rothstein, Cheryl, and Richard T. Watson. 2004. NetBank: The conservative Internet entrepreneurs. Communications of AIS 14 (10):1-24.

Lecture 3: JBoss: The evolution of professional open source

 

11:45-1:00

Duhr Prayer & Lunch Break

Lunch discussion “What are some other examples of OO enterprises?”

 

1:00-3:30

Report on lunch discussion by each group

Q&A

Lecture 4: Minimizing e-customer regret

Case 2: Pitt, L.F., Watson, R.T., and Shapiro, D. "www.betfair.com," Communications of AIS (15:8) 2005 8.

Lecture 5: The new economy?

 

 

Dinner/breakfast discussion: “What are the nuggets from the Betfair case?”

May 25

8 –11:45

Report on dinner/breakfast discussion by each group

Lecture 6: U-commerce – the final revolution

Case 3: McKeown, P. G., and Richard T. Watson. 1999. Manheim Auctions. Communications of the AIS 1 (20):1-20.

Lecture 7: Customer managed interactions

Case 4: Hallowell, Roger. 2001. Sothebys.com. Harvard Business School, Teaching case. 9-800-387. (HBR)

 

11:45-1:00

Duhr Prayer & Lunch Break

Lunch discussion “How can information technology improve service?”

 

1:00-3:30

Report on lunch discussion by each group

Q&A

Lecture 8: Mass customization and perfect choice

Case 5: Ives, Blake, and Gabriele Piccoli. 2003. Custom made apparel and individualized service as Lands' End. Communications of AIS 11 (3):79-93.

Group u-commerce assignment reports

 

Grading

Activity

Dr. Watson

Dr. Al-Jabri

Strategy reports

15%

10%

Case reports

25%

10%

Class participation

10%

10%

Online discussions

 

10%

Online test

 

10%

Total

50%

50%

 

Assignments (Dr. Al-Jabri)

Strategy report (10%)

Visit the website of the Ministry of Commerce & Industry www.commerce.gov.sa/ecomm/default.asp The Ministry has developed general frawework for an action plan build electronic commerce environment in Saudi Arabia  www.commerce.gov.sa/ecomm/plan.asp. You are requested to add two more actions to the plan, describe the importance of each action, and identify the responsible agency/agencies for their implementations. You will be given ten minutes to present your report to the class on April 27, 2006. The written report must be submitted through WebCT on April 26, 2006.

 

Case report (10%)

Using the stage-models (pp. 199-200), evaluate the web presence of your firm. Suggest ways and means to initiate/enhance the web presence of you firm up to level five of the stage-models on both the sell-side and the buy-side. The written report must be submitted through WebCT on May 20, 2006

 

Online discussions (10%)

There are three EC issues posted on the discussion board of the WebCT. You are requested to participate in this discussion forum by posting at least one comment/view on each issue. Additionally, each participant must reply once on others' comment/view on each issue.

 

Projects (Dr. Watson)

Strategy report (group) (15%)

Develop a u-commerce strategy for an organization with which you are familiar. You should discuss each of the u-space quadrants and what opportunities lie in each of these for the organization. Focus particularly on how you might improve customer service.

 

Case reports (individual) (25%)

  1. You have just been appointed CEO of NetBank. Write a memo to the Board of Directors, of no more than two pages, describing and justifying the three major strategic actions you plan to make.

 

  1. Prepare a presentation for the CEO of no more than 10 slides describing the present state of your firm’s Web site and your analysis of the next major design change that will have to occur. Indicate why it will occur and the goals of the new site.

 

Important Note: The success of this class depends on your participation, in class and online, and reading the assigned chapters and cases prior coming to the class.