Research Interests

Research topics related to consumer behavior (CB) and customer relationship management (CRM).

Conference Attendances & Papers:

• Attended the American Marketing Association 2004 Winter Educators’ Conferences at Stockdale, Arizona.

• Al-Shuridah, Obaid and Siva Balasubramanian (2005), “Customer Intention As Key to Successful CRM Implementation” Marketing Science Conference-Informs, Goizueta Business School, Emory University, Atlanta.

• Siva K. Balasubramanian, Obaid Al-Shuridah, "Antecedent and Consequences of Attitudes Against Spam". Marketing Science Conference- Informs, Katz Graduate School of Business, Pittsburgh, Pennsylvania, June 8–10, 2006.

• Songpol Kulviwat, Gordon C. Bruner II, and Obaid Al-Shuridah, " The Role of Social Influence on Adoption of High Tech Innovations: The Moderating Effect of Public/Private Consumption".The American Marketing Association (AMA) Summer Educators' Conference, Chicago, Illinois, August  4-7, 2006.

 Work in Progress:

• Al-Shuridah, Obaid and Siva K. Balasubramanian. “Evolving Attitudes toward Online Purchases: Evidence from Multiple Surveys,” targeted at Journal of Public Policy & Marketing.

• Al-Shuridah, Obaid and Siva K. Balasubramanian. “Determinants of Customers' Intention to Engage in CRM Programs: The Case of Online Banking". Working Paper