Dr. Obaid Al-Shuridah




Customer Intention as the Key to Successful CRM Implementations: Insights from an SEM Application. Abstract

Conference Attendances & Papers:

Attended the American Marketing Association 2004 Winter Educators Conferences at Stockdale, Arizona.

Al-Shuridah, Obaid and Siva Balasubramanian (2005), Customer Intention As Key to Successful CRM Implementation Marketing Science Conference-Informs, Goizueta Business School, Emory University, Atlanta.

Siva K. Balasubramanian, Obaid Al-Shuridah, "Antecedent and Consequences of Attitudes Against Spam". Marketing Science Conference- Informs, Katz Graduate School of Business, Pittsburgh, Pennsylvania, June 8-10, 2006. Abstract

Songpol Kulviwat, Gordon C. Bruner II, and Obaid Al-Shuridah, " The Role of Social Influence on Adoption of High Tech Innovations: The Moderating Effect of Public/Private Consumption". The American Marketing Association (AMA) Summer Educators Conference, Chicago, Illinois, August 4-7, 2006.

Working in Progress:

Al-Shuridah, Obaid and Siva K. Balasubramanian. Evolving Attitudes toward Online Purchases: Evidence from Multiple Surveys.

Al-Shuridah, Obaid and Siva K. Balasubramanian. Determinants of Customers' Intention to Engage in CRM Programs: The Case of Online Banking,"

Al-Shuridah, Obaid. "Factors Influencing Attitude and Intention to Use Internet Banking in Saudi Arabia," An ongoing project












Image Obaid Al-Shuridah, Ph.D. Chairman, Department of Management & Marketing College of Industrial Management

King Fahd University of Petroleum and Minerals

P.O. Box 5074

Dhahran 31261, Saudi Arabia Phone: +966 3 860 2130 /

+ 966 3 860-4035

Fax: +966 3 860 2544