In NCB Program for Marketing, a student who looking to be an employee in NCB or in bank industry needs to select two of the following elective courses:

 

   FIN 435 Real Estate Management

   FIN 420 Investment

   FIN 430 Risk Management & Insurance

   ECON 415 Public Finance

   ECON 410 International Economics

 

In addition, he needs also to study the following subjects in:

 

   MKT 410 Consumer Behavior

   MKT 330 Advertising and Sales Promotion.

   MKT 345 Marketing Research

   MKT 375 Services Marketing

 

 

 

 

MKT 345

Marketing Research

 

In this course, students need to study one of the following subjects:

     

 

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MKT 410

Consumer Behavior

 

In this course, students need to study one of the following subjects:

 

1-     How could NCB select its target market & develop marketing programs for CREDIT SERVICES by understanding consumer behaviors?

 

2-     What is the influence of culture on Islamic Products & Service of NCB?

 

3-     How could NCB promote of NCB Internet Banking Service for KFUPM faculty members by understanding social-group influences on consumer behaviors?

 

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MKT 330

Advertising and Sales Promotion

 

 

 

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FIN 435

Real Estate Management

 

In this course, students need to study one of the following subjects:

 

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