Product managers are responsible for the marketing and
development of products such as sports cars, insurance policies, and
sporting goods. Product managers are both strategic and tactical.
because they responsible for positioning a product, assessing the
competition and thinking about the future.
Tactical because they are in
the field developing appropriate promotional campaigns, talking to reps
about what customers want and think and doing the day-to-day sales tracking
that's required for any major product category.
Product management professionals are excited about their
ability to manage and strengthen brands. They are at the vortex of company
life because their decisions directly affect the success of a business.
Best Resources on Product Management