Each student studying in CIM must
participate in a structured 28-weeks Cooperative program of
practical training in his field. The student’s progress during co-op
training will be monitored by CIM faculty member. The student must
write an analytical report about his co-op work experience.
Note: this is
my own guidelines with my coop students. Other faculty may
have other guidelines.
Dr. Obaid Saad Alabdali
and Marketing Department
A. The purpose
of the Co-Op program
The University’s major
goals are as follows:
1. To provide
students with actual work experience and training before
2. To increase the
meaning and purpose of their studies.
3. To provide the
industry with well oriented professional.
1. See your advisor
before you leave and listen to his advise
2. When at work, try
to contact your advisor as frequently as possible. Keep
him updated and get his input and instructions.
3. When at work.
keep a record of your daily activities and be active in
data collection. You will need these later.
4. When you come
back from co-op assignment you must report immediately to
your co-op advisor. You must see him very frequently.
5. Your co-op report
should be completed, presented and graded before the start
of final exam in that semester. No delays are possible,
no extensions of “I” grades are possible. Any hard
working students should be able to complete his report
sometimes in the middle of the semester.
To help the
student to complete the co-op assignment. Taking into account that
the sole responsibility is on the student’s shoulder.
Part ( Sequence of steps)
You should define the
problem you want to solve. Only when problem is carefully and
precisely defined can research be designed to provide pertinent
information. In this stage objectives should be specified.
It depends on how much
information we know about the problem. If is just too little is
known about the problem, exploratory research will be warranted. We
need to review published data, interviewing knowledgeable people, or
investigating other literature that discuss the same case. The
advantage of the exploratory research is its flexibility. If, on the
other hand, the problem is precisely and unambiguously formulated,
descriptive, or causal research is needed.
3. Design Data
Collection Methods and Forms
For the purpose of the coop,
it is most likely you need to depend on primary data, which are
collected specifically for the study. The questions here are many.
Should the data be collected by observation or questionnaire? Should
the form be structured as a fixed set of alternative answers or
should the responses be open ended?
Sample and Collect Data
In this stage you must
specify, among other things (1) the sampling frame, (2) the sample
selection process, and (3) the size of the sample
5. Analyse and
Interpret the Data
You might collect a mountain
of data, but these data are useless unless the findings are analysed
and the results interpreted in light of the problem at hand. This
stage involved several steps. First, the data collection forms must
be scanned to be sure that they are complete and consistent and that
instructions were followed. This process is called editing.
Once the forms have been edited, they must be coded. Coding
involves assigning numbers to each of the answers so that they may
be analysed, typically by computer.
E. Prepare the
The Co-Op report is the
document submitted to the CIM committee that summarise the research
result and conclusions. It is all that the committee will see of
your Co-Op training. Therefore, the report should be clear and
accurate, since no matter how well all previous steps have been
completed, the co-op will be no more successful than the co-op
The report should be
complete, accurate, clear, and concise.
The report is complete when
it provides all the information readers need in language they
understand. The co-op report may be incomplete because it is too
brief or too long. You should not omit necessary definition and
The co-op report can be
accurate when the basic input is inaccurate. But even with accurate
input, the research report may generate inaccuracies because of
carelessness in handling the data, illogical reasoning, or inept
Example for inaccuracy in
co-op report writing
Simple errors in addition or
subtraction “20% of the sample did agree, 35% neutral and 40%
disagree” in this example (20+35+40 do not equal 100 percent), the
reader may not know if one or more of the percentage values is
incorrect or if a category might been left out of the tally.
The co-op report should be
clear, you must know what do you want to say. Make an outline of
your major points. Order the points logically and place the
supporting details in their proper position. Tell the reader where
you are going and then do what you said you were going to do. Once
you have decide what you want to say, come out and say it. Choose
your words carefully. Do not expect to get it right the first time;
expect to rewrite it several times.
Your co-op report must be
concise. You must be selective about what is included. If something
does not pertain directly to the subject, it should be omitted. You
should avoid lengthy discussion of commonly known methods. One
helpful technique for ensuring that the co-op report is concise is
reading the draft aloud. This point out sections that should be
pruned or rewritten.
The co-op report might be
organised as follow;
The title page indicates the
subject of the report, the name of the college, department, the
student name, advisor name, date.
Table of contents
The table of contents lists,
in order of appearance, the division and subdivisions of the report
with page references.
It should give the high
points of the entire body of the report. Properly written. A good
abstract contains the necessary background information, as well as
the important results and conclusions.
If you like to give special
thanks for anyone help you during the co-op assignment. This the
place for it.
This section provides
background information that readers need to appreciate the
discussion in the body of the report.
History of the company
The appendix contains
materials that is too complex, too detailed, too specialised, or not
absolutely necessary for the text. The appendix will typically
contain as an exhibit a copy of the questionnaire or observation
form used to collect the data.
F. The Oral
In addition to the written
report , you will need to present it orally.
How to prepared for
the oral presentation?
First of all, you should
know your audience. What is the interest of the committee of your
How to organized the
You should begin by stating
the general purpose of the study and the specific objectives that
were addressed. But you should consult with your advisor.
G. How the
final grade will be determined?
1. One third
(equivalent to two credit hours)
One third of the final grade
will be placed on employer’s input, progress report, and other
Grading weight equivalent to two credit hours
2.1.1. Does the student
understand and clearly present in the report the nature of
the company he worked for?
2.1.2. Does the student
understand the function of the department he worked for and how it
contributes to the successful function of the whole organization?
2.1.3. Does the student
understand his job function and its relation to other functions
in the company ?
comments regarding the value of the co-op program.
weight equivalent to four credit hours
2.2.1 Is the organization
of the report logical and does it help the reader obtain a
clear understanding of the technical points being
example, are specific technical points pursued and discussed to
2.2.3. Are tables well
organized and to the points; are units properly specified; are
column headings and footnotes such that reader can understand the
table without lengthy reference to the discussion; are
adequate citations of reference made where this is appropriate?
2.2.4. Are figures and
graphs properly drawn; axes labeled adequately; are adequate
titles used and can the figures be understood without referring back
to the discussion:
2.2.5. Are adequate
reference citations present, are industrial terms and jargon, when
necessarily used, adequately explained?
2.2.6. Do conclusions and
recommendations necessarily follow from the discussion
2.2.7. Did the student
make any worthwhile suggestions for organization improvement.
This manual was prepared
by using sources such as Marketing Research Methodological
Foundation, 1991, By Churchill, G, JR, (Dryden). Memo from Dr. Eid
Al-Shammari, Chairman, Dep. of Management and Marketing and a
Handbook of Cooperative Program, KFUPM, 1976.
Note: The co-op report
should be flexible, it might change slightly than the original.